002 - Show Notes
In this episode, Steph and Rey talk about competence perception. What is competence? What can harm the perception of expertise? They also dig into some of their reactions of content connects expertise to advertising.
Veritasium’s PFAS video: https://www.youtube.com/watch?v=SC2eSujzrUY
Science Sam’s Instagram account: https://www.instagram.com/science.sam/
Dr. Ben Rein's Instagram account: https://www.instagram.com/dr.benrein/
Here are some of the studies they referenced:
Study Black female scientists being preceives as less warm and competent “Race and gender biases persist in public perceptions of scientists’ credibility.”
https://www.nature.com/articles/s41598-025-87321-z
Dual promotion strategies where you promote others alongside yourself
Dual-promotion: Bragging better by promoting peers.
https://pubmed.ncbi.nlm.nih.gov/37561455/
Love this quote from the paper “Should We Retire the Concept of Source Credibility? An Experimental Exploration of When Credibility Is (and Is Not) Useful.” The concept of competence and credibility “has lost some of its swag”
https://journals.sagepub.com/doi/abs/10.1177/10755470251334094
“Does the CSR Message Matter? Untangling the Relationship Between Corporate–Nonprofit Partnerships, Created Fit Messages, and Activist Evaluations”
https://journals.sagepub.com/doi/full/10.1177/0893318919897059